The Johnson's bedtime baby range smells absolutely beautiful, so much so that I also used it for my toddler too! I can understand why it helps to get little ones ready for sleep, I might try it myself! The containers are an attractive purple colour which makes it aesthetically pleasing for either a baby boy or girl. The bubble bath and wash produce a lovely lather in the bath and on the sponge and rinse off easily. The oil absorbs well into the skin.